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Competitive Sailing

Vendée Globe: Why are companies investing in 2024

October 8 2024October 10 2024

With 40 solo sailors starting on November 10, the Vendée Globe has never attracted so many companies. But since the last edition, the profiles of these partnerships have evolved, marked in particular by a rise in patronage and the fuller immersion into “an economy of emotion” which tends to eclipse…

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